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Email Marketing
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- Include a call to action in your messaging
- Integrate the email with other marketing
- Use a
Photo Illustration
that people will talk about
Email marketing designed as an extension of your home page strengthens business identity while maintaining client relationships.
Cost Effective
Measurable Results
Client Contact
Projects
Holiday Cards
Announcements
Newsletters
Invitations
Special Offers
Catalogs
Industry Tips
Coupons
Awards / Recognition
Seasonal Updates
Increase your Success Rate:
Email Address List
Everyone that contacts you. Harvest from web sites. Buy a list.
Follow-up
Phone calls. Direct Mail. Email Marketing. Incentive Marketing.
4-part Marketing Example
December through May
1
Email Marketing
e-Holiday Card
sent
December 20th
2
Direct Mail
Follow up postcard
sent
January 10th
3
Service Calls
Follow up by phone
calls
January 20-30
4
Email Marketing
e-News
sent
May 1st
Objective:
Rise above abundance of commercial messaging.
Solution:
Creative content / visual Impact (most people don't read much).
Function:
Maintain client relations.
Email Subject Line:
Needs to inspire opening. Informational Title.
Text of Message:
Expands on the subject line.
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Est. 1992 Loveland, CO
stephanie @ yellowbaron.com
(970) 495-0936
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