Graphic design creates pleasing surroundings that shape the shopping experience. The opportunity to make a sale is maximized when visitors arrive an aestheticly pleasing and technically efficient store.

The Lovell Collection was designed as an e-commerce site offering original artworks and fine art prints. The website design challenge was to create a setting for fine art products in an informational framework of links, using colors which would not interfere with the unique pallet of the artist. Patriotism and the New England countryside theme are subtly included in the design. A carefully selected earth tone color (below), used on all pages, recedes into the background while the fine art paintings & prints and products are the center of attention.

Directories and memberships help develop credibility.

The Lovell Collection logo, both rustic and sophisticated with its fine lines, shows the home-on--hill representative of New England, the inspiration for many of the client's paintings.

Self Service

Interaction enhances the user experience. The web page for framing artwork (above) links to fine art prints allowing buyers to envision the print of their choice behind glass.

Sale of Complimenting Products

The sale of complimenting products generates valuable traffic through an Internet shopping site. The target market that is interested in antiques also has an interest in fine art prints and framing.

An emblem serves as a seal of authenticity.
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